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Women Makers Dinner Event
Location
Omni Barton Creek Resort & Spa
Role
Marketing Manager
Project type
Event
In partnership with our public relations agency, we created an event to generate awareness around Omni Barton Creek Resort & Spa' s summer programming in the Austin, Texas market. We partnered with Jane Ko, a local influencer, to host a dinner that brought together journalists, female artisans, influencers and creators for an event that highlighted all the female creators, whose wares the resort carries at its retail outlets. The dinner programming highlighted the resort's summer activities and the resort's signature restaurant, Blind Salamander Kitchen & Bar, and the resort's pastry chef. The event included creator-made decorations, menus and a cobranded version of Koko's Guide to Austin, a local guide of the best places in each Austin neighborhood.
Results: In addition to thousands of impressions on Instagram and many new followers, this event resulted in local media coverage of the resort in publications like Austin Monthly.