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Omni Barton Creek Resort Website Content Strategy


Omni Barton Creek Resort & Spa

Project type

Content Strategy


Marketing Manager

This project involved finding ways to maximize awareness of amenities and features to increase revenue and guest spend. Our secondary goal was to enhance awareness of available amenities as prospective guests embarked on the process of planning their vacation and drive additional revenue through ResortPass.
One of the most viewed, but underutilized pages was the pools page, which originally just had two sentences with details on what was available on the pool deck without any calls to action.
I worked with our web team to redesign this page with boxes that highlight desirable features of the pool deck with clear calls to action to increase guest spend when applicable.
We also worked to have a call-to-action to book a room on all of our most popular pages with a direct link to a package the corresponded with the page.
Results: After these changes were implemented we saw greater awareness of poolside amenity availability among guests that helped result in over $100,000 in additional revenue for the summer season in 2022. We also saw an increase in package bookings.

I also expanded the content on the golf pages of the website, adding additional pictures of the award-winning golf courses and more details on golf experiences the resort offers. On the fitness page of the website I added more information on fitness offerings. Leading to a lower bounce rate on both pages and increased awareness among guests.

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