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This is a campaign we put together for the Texas Longhorns football season. This was part of a broader awareness campaign to address a lack of awareness in the Texas market of the resort's proximity to downtown Austin.
Project components managed:
- Work with corporate marketing manager to storyboard campaign, source talent, create shot list and produce shoot
- Coordinate with property to block space for shoot, book guest rooms for all participants in shoot and reserve space for green rooms
- Provide creative direction and feedback to ad agency
Omni Barton Creek Resort & Spa