@OmniBartonCreek Instagram Account Page
@OmniBartonCreek Instagram Account Page

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@OmniBartonCreek Instagram Account Feed
@OmniBartonCreek Instagram Account Feed

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@OmniBarton Creek Instagram Story
@OmniBarton Creek Instagram Story

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@OmniBartonCreek Instagram Account Page
@OmniBartonCreek Instagram Account Page

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Social Media Management for Omni Barton Creek Resort & Spa

Omni Barton Creek Resort & Spa's Instagram account was inactive for over a year prior to the resort's reopening.

 

Challenge: I was tasked with creating an updated resort brand voice for the account and developing a new content mix that would lead to increased engagement and following.

 

Solution: My approach to this project was to find a way to focus on selling the resort's experiences from spa to golf. There were five categories of posts that I focused on to make this work: travel envy, aspirational experiences, guest perks, unique features and local storytelling. I worked to develop a brand voice that tied the resort's traditional Texas roots in with its new upscale look. 

I coordinated property photo shoots to curate images that complimented the resort's new style and also focused on engaging with guests and prospective guests.

Results: With a focus on organic growth on Instagram, the resort's engagement rate remains in the top two resorts in the competitive set week-to-week. The current engagement rate for @OmniBartonCreek Instagram posts ranges from 1-3% with over 9,000 engaged followers.

Take a peek: Instagram, Facebook, Twitter