Hello! I'm Alison
Creatively approaching my client's experience is the driving force behind my ability to create effective digital campaigns, write eye-catching copy and design marketing materials that spark the beginning of memorable experiences. My natural curiosity about the world means I am always up for an adventure or an opportunity to learn something new. My expertise in managing multiple projects and creative problem solving allows me to strategically develop the best solutions for your challenges.
I'm currently pursuing my dual M.S. Marketing and MBA at University of Texas at Dallas while working full-time in the hospitality industry.
Alison Lutz Waldon
MARKETING & PROJECT MANAGEMENT
I'm a user experience-focused marketer with over seven years of experience in hospitality and luxury services. My goal is to provide a customer journey that captivates my audience and generates revenue.
2019 – Present
OMNI BARTON CREEK RESORT & SPA
Collaborate with revenue and leadership team to elevate resort to growth leader in brand for 2021.
Execute property level marketing for resort’s leisure and business travel segments, including marketing for four golf courses, Mokara Spa, seven dining outlets and retail shops.
Develop hotel packages and add-ons with Director of Revenue. Resulted in $1.3 million additional bookings in 2021 during midweek need period. Overall bookings revenue increased by 127% in 2021 vs. 2019.
Refined digital campaigns to create awareness of renovated resort in drive market. Results included an increased booking conversion rate at 2.2% with a 34% increase in 2021 bookings vs. 2019.
Enhance B2B and B2C marketing efforts by creating website content to increase organic search rank. As a result, organic website sessions increased by 23% in 2021 vs. 2019.
Supported resort team during renovation in 2019 and relaunch of all resort amenity products in 2020/2021.
Developed and executed holiday activity experiences including “Holiday in the Hills” to drive stays during a slower time of year. Resulted in 133% of room night goal achieved in 2021.
2016 – 2019
Member Communication Coordinator
OMNI BARTON CREEK RESORT & SPA
BARTON CREEK COUNTRY CLUB
Developed email templates for loyalty marketing. Achieved an above industry average open rate of 46% in 2018.
Supported Omni Barton Creek Resort & Spa marketing team by promoting resort events to members. Targeted email campaigns produced approximately $20,000 in ticket sales for summer concert series.
Directed redesign of all marketing materials and website to align with new brand compass. Launched CRM tool for club team to track prospect members and maintain loyal relationships.
Collaborate with corporate team to manage communications to membership during full renovation of clubhouse and resort property.
2015 – 2016
Collaborated with small business clients and web development team to launch websites.
Developed and tracked digital campaigns, creating reports with Google Analytics with suggestions to enhance digital strategy.
Supported QA and UX testing and design.
THE UNIVERSITY OF TEXAS AT DALLAS
DUAL M.S. Marketing & MBA
Expected graduation in May 2024
B.A. Journalism (Public Relations), Minor in Marketing
Dean's List, Merit Scholarship, CHIS Service Sorority
SKILLS, ORGANIZATIONS & HONORS
AMA Professional Certified Marketer (PCM) in Digital Marketing/Certified Digital Marketing Professional (DCMP)
Google Ads Search Certification
Adobe Creative Cloud: InDesign, Illustrator, Photoshop
CMS: SiteCore, Wordpress
Email: MailChimp, SendGrid
Social: Later, Hootsuite, Buffer, Instagram, Facebook
Project management: Asana, Basecamp
ANALYSIS TOOLS & PROGRAMMING
ORGANIZATIONS & HONORS
American Marketing Association, Austin Chapter
Board of Governors' Award of Excellence, Omni Barton Creek Resort & Spa
Nominee 2018, 2017, 2016
From digital strategy and media buying, to creative development and execution, I have experience evaluating existing campaigns and advertising partners to help improve return on ad spend.
Developing content that drives results from product launch to maturity, I have created and executed strategic campaigns that produce outstanding results for spas, golf courses, small businesses, restaurants and more. I am also skilled at content development for SEO and client experience.
I have experience working with remote teams based all over the U.S. and understand how quickly business needs can change in one day. I specialize in finding turnkey solutions and making long-term plans for marketing success.